The first thing to realize in meditation is that there is no authority, that the mind must be completely free to examine, to observe, to learn. And so there is no following, no accepting, no obedience.
There's a right way of doing things and a wrong way. If you've made up your mind to be different from everybody else, I don't suppose I can stop you, but I really don't think it's very considerate.
Narrow minds can develop as well through persecution as through benevolence; they can assure themselves of their power by tyrannizing cruelly or beneficially over others.
What is required is faith. Man has body, life and mind but that is not all that constitutes man. He has risen to the mind as a result of evolution. Now a higher consciousness will be evolved - this I call Supermind. It is the instrument of the Divine Consciousness, the Truth-Consciousness.
Tea tempers the spirits and harmonizes the mind, dispels lassitude and relieves fatigue, awakens thought and prevents drowsiness, lightens or refreshes the body, and clears the perceptive faculties.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.