If the British Empire is fated to pass from life into history, we must hope it will not be by the slow process of dispersion and decay, but in some supreme exertion for freedom, for right and for truth.
It is not open to the cool bystander . . . to set himself up as an impartial judge of events which would never have occurred had he outstretched a helping hand in time.
An extra yawn one morning in the springtime, an extra snooze one night in the autumn is all that we ask in return for dazzling gifts. We borrow an hour one night in April; we pay it back with golden interest five months later.
There must be what Mr. Gladstone many years ago called a blessed act of oblivion. We must all turn our backs upon the horrors of the past. We must look to the future. We cannot afford to drag forward across the years that are to come the hatreds and revenges which have sprung from the injuries of the past.
We must beware of trying to build a society in which nobody counts for anything except a politician or an official, a society where enterprise gains no reward and thrift no privileges
Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.