The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Once you fall, Septimus repeated to himself, human nature is on you. Holmes and Bradshaw are on you. They scour the desert. They fly screaming into the wilderness. The rack and the thumbscrew are applied. Human nature is remorseless.
Cleave ever to the sunnier side of doubt, And cling to faith beyond the forms of faith; She reels not at the storm of warring words; She brightens at the clash of "Yes" and "No"; She sees the best that glimmers through the worst; She feels the sun is hid for the night; She spies the summer through the winter bud; She tastes the fruit before the blossom falls; She hears the lark within the songless egg; She finds the fountain where they wailed "Mirage!"
I became evil for no reason. I had no motive for my wickedness except wickedness itself. It was foul, and I loved it. I loved the self-destruction, I loved my fall, not the object for which I had fallen but my fall itself. My depraved soul leaped down from your firmament to ruin. I was seeking not to gain anything by shameful means, but shame for its own sake.
In the deserted harbour there is yet water that laps against the quays. In the dark and silent forest, there is a leaf that falls. Behind the polished panelling the white ant eats away the wood. Nothing is ever quiet, except for fools
O poor, unthinking human heart! Error will not go away, logic and reason are slow to penetrate.We cling with both arms to false hope, refusing to believe in the weightiest proofs against it, embracing it with all our strength. In the end it escapes, ripping our veins and draining our heart's blood; until, regaining consciousness, we rush to fall into snares of delusion all over again
.... Anon from the castle walls The crescent banner falls, And the crowd beholds instead, Like a portent in the sky, Iskander's banner fly, The Black Eagle with double head. And shouts ascend on high .....'' Long live Scanderbeg.