I have somehow something like "influence" ... In the Anti-Semitic Correspondence ... my name is mentioned in almost every issue. Zarathustra ... has charmed the anti-Semites; there is a special anti-Semitic interpretation of it that made me laugh very much.
The name that no human research can discover-- But THE CAT HIMSELF KNOWS, and will never confess. When you notice a cat in profound meditation, The reason, I tell you, is always the same: His mind is engaged in a rapt contemplation Of the thought, of the thought, of the thought of his name: His ineffable effable Effanineffable Deep and inscrutable singular Name.
Ever desireless, one can see the mystery. Ever desiring, one can see the manifestations. These two spring from the same source but differ in name; this appears as darkness. Darkness within darkness. The gate to all mystery.
You say that your fare told you that he was a detective?" "Yes, he did." "When did he say this?" "When he left me." "Did he say anything more?" "He mentioned his name." Holmes cast a swift glance of triumph at me. "Oh, he mentioned his name, did he? That was imprudent. What was the name that he mentioned?" “His name," said the cabman, "was Mr. Sherlock Holmes.
You have always told me it was Ernest. I have introduced you to every one as Ernest. You answer to the name of Ernest. You look as if your name was Ernest. You are the most earnest-looking person I ever saw in my life. It is perfectly absurd your saying that your name isn't Ernest.
A good name is like precious ointment ; it filleth all round about, and will not easily away; for the odors of ointments are more durable than those of flowers.
No sacrifice is worth the name unless it is a joy. Sacrifice and a long face go ill together. Sacrifice is 'making sacred'. He must be a poor specimen of humanity who is in need of sympathy for his sacrifice.
Something that is supposed to typify or stand for something else. Many symbols are mere "survivals" - as funereal urns carved on memorial monuments. We cannot stop making them, but we can give them a name that conceals our helplessness.
The tao that can be told is not the eternal Tao The name that can be named is not the eternal Name. The unnamable is the eternally real. Naming is the origin of all particular things. Free from desire, you realize the mystery. Caught in desire, you see only the manifestations. Yet mystery and manifestations arise from the same source. This source is called darkness. Darkness within darkness. The gateway to all understanding.
And so, lastly, does the very name of "Catholic", which, not without reason, amid so many heresies, the Church has thus retained; so that, though all heretics wish to be called Catholics, yet when a stranger asks where the Catholic Church meets, no heretic will venture to point to his own chapel or house.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.